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Case Study Chapter 16

Case Study Chapter 16

Q CASE STUDY CHP 16 ASSIGNMENT Review 16.16 Case Study - Harley-Davidson in Chapter 16 (pp 435-437) of our text. Review Harley-Davidson Case Study (Links to an external site.). Answer the Chapter 16 Case Study questions below using a Google Docs or Microsoft Word file and submit the file. Name the file YourLastName Chp16 Case. If needed, please review prior cases to create and submit file. You MUST do the following OR RECEIVE ZERO CREDIT: • Write complete sentences to answer each question • Number each of your responses (ie 1., 2., 3.) • Separate each answer into different paragraphs (press RETURN key) 10 POINTS 1. Why was Instagram an appropriate choice for Harley-Davidson? 10 POINTS 2. Why do you think the brand decided on illustrations? 15 POINTS 3. What other platforms would you have considered and why? 15 POINTS 4. Are the themes the brand chose relevant to their target audience? Explain your answer. 1

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This is an appropriate choice for Harley-Davidson since the target audience is men aged 8 – 35. Instagram is social media platform where millions of audiences can be reached within a short period, and the audience can make inquiries about the product, comment, and like the post. Also, Instagram is all about visual content; it allows the audience to see the product image, illustrations, videos, and many more the company offers. Also, the audience can enquire, message, and get updates about the product when there is any post. The case made it known that within two weeks (June 12 – 30, 2016), the ads reached 1.4 million men and got 8,365 clicks.