Q CASE STUDY CHP 16 ASSIGNMENT Review 16.16 Case Study - Harley-Davidson in Chapter 16 (pp 435-437) of our text. Review Harley-Davidson Case Study (Links to an external site.). Answer the Chapter 16 Case Study questions below using a Google Docs or Microsoft Word file and submit the file. Name the file YourLastName Chp16 Case. If needed, please review prior cases to create and submit file. You MUST do the following OR RECEIVE ZERO CREDIT: • Write complete sentences to answer each question • Number each of your responses (ie 1., 2., 3.) • Separate each answer into different paragraphs (press RETURN key) 10 POINTS 1. Why was Instagram an appropriate choice for Harley-Davidson? 10 POINTS 2. Why do you think the brand decided on illustrations? 15 POINTS 3. What other platforms would you have considered and why? 15 POINTS 4. Are the themes the brand chose relevant to their target audience? Explain your answer. 1
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